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Cold E-mail Outreach To Get B2B Sales Appointments
Introduction
Introduction & Setting Expectations (3:30)
What is cold outreach prospecting (6:30)
Why use e-mail for prospecting (6:10)
Preparation for cold e-mail outreach
Setting your goals (3:33)
Knowing your buyer profile (5:51)
Building your database for outreach (5:07)
Sucesss factors in cold e-mail outreach
Quality vs Quantity ? (4:06)
Building authority & social proof (10:59)
Offering value in each communication (12:40)
Building relationship with nurturing (4:47)
E-mail copywriting skills (8:58)
Writing your perfect cold e-mail
Anatomy of perfect cold e-mail (6:15)
Subject lines that gets 50% open rates (9:46)
Intro & custom first line that increase open rates (4:51)
Importance of P.S. CTA & Signature for click rates (10:48)
7 e-mail outreach structure-part1 (16:04)
7 e-mail outreach structure-Part2 (16:04)
Creating your outreach campaigns
Campaigns based on buyer stage
Follow-up e-mail structure (5:29)
Perfect follow-up sequences (5:29)
Testing, Optimising & Analyze
A|B Testing (12:50)
KPI's and Benchmarks (6:22)
Technology to automate outreach campaigns
Importance of P.S. CTA & Signature for click rates
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